Report and Dashboard Basics

Building meaningful dashboards and making them available to the right people can help minimize the amount of squirreling around with reports that an analyst must go through. Google analytics is composed of several hundred dimensions and metrics, dozens of reports, and several customizable report types. Sometimes the information that someone requires is merely a lightly […]

Choosing Your KPIs

A guide to Google Analytics and developing an in depth measurement strategy. It seems rudimentary but measuring performance requires data. Most business owners boil down their KPIs to a couple metrics but don’t properly analyze the user journey that surrounds those numbers. For instance – A doctor will use a stethoscope to identify heart and […]

Get Subscribed

What's Popular