Choosing Your KPIs

A guide to Google Analytics and developing an in depth measurement strategy. It seems rudimentary but measuring performance requires data. Most business owners boil down their KPIs to a couple metrics but don’t properly analyze the user journey that surrounds those numbers. For instance – A doctor will use a stethoscope to identify heart and […]

Exact Match Domain SEO

Many website platforms empower users to create as many domains as they wish. A small to medium business can create specialized landing pages, seasonal microsites or a completely separate brand website. However something that they should not do – is try to implement an “exact match domain”. What is an Exact Match domain? “An exact-match […]

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