Better Together: SEO and Social Media

Some things are just better together: peanut butter and jelly, music and dancing, SEO and social media. With all of the noise on the Internet, it is difficult to distinguish your brand from another. Social media enables brands to join the conversation, but it also provides the opportunity to rank within search engines. Here are […]

Choosing Your KPIs

A guide to Google Analytics and developing an in depth measurement strategy. It seems rudimentary but measuring performance requires data. Most business owners boil down their KPIs to a couple metrics but don’t properly analyze the user journey that surrounds those numbers. For instance – A doctor will use a stethoscope to identify heart and […]

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