Advanced Ecommerce Analytics

Beyond the high level metrics that are easily available from your analytics suite of choice, there are several popular metrics and segments that drive deeper understanding of your buyers.MicrotransactionsThe primary goal of your ecommerce website is to dr...

Report and Dashboard Basics

Building meaningful dashboards and making them available to the right people can help minimize the amount of squirreling around with reports that an analyst must go through. Google analytics is composed of several hundred dimensions and metrics, dozens of reports, and several customizable report types. Sometimes the information that someone requires is merely a lightly […]

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