A Pin On Pinterest Is Worth 25% More In Sales Than Last Year, Can Drive Visits & Orders For Months

According to new data sourced by the social marketers at Piqora (previously Pinfluencer), the value of a pin on Pinterest growing – today, a pin generates 78 cents in sales, on average. That’s up by nearly 25 percent from Q4 2012, says Piqora. More importantly, perhaps, is the fact that a pin can drive both pageviews and orders several months after its original pinning.

Pinterest pins deliver two site visits and six pageviews, on average, and more than 10 re-pins. That’s more viral than Twitter, the company notes, where posts are only retweeted 1.4 percent of the time

Piqora, which originally arose to track Pinterest usage before Pinterest itself got into the analytics business, has since expanded its reach and rebranded to reflect its broader footprint across other social networks, like Tumblr and Instagram, for example. But it still has a deep understanding of what’s going on across…