Mobile is critical to the future of the web. Your website mobile experience is frequently going to be the first experience the consumer has with your brand. The implication of this reality is that you need to focus on the mobile experience. The UX needs to be clear and straightforward, the images need to be served in the right size, the layout needs to be responsive, the third party applications need to load and work with a touch screen. There are a thousand small adjustments that your site requires to meet the stringent requirements of your users expectations.


How do you do it? How do you ensure that every optimization is in place and operational without assigning a developer to comb through every line of your website code? You rely on tools. There are various mobile optimization tools that can be leveraged to generate lists of opportunities. Our two favorites are the Pagespeed Insights and Mobile Friendliness tests that Google Offers.


Google Mobile Friendliness Test


This test is quick and easy, simply type in your website’s URL into the tool at the above URL. This will give you a quick readout telling you if you have any problems with your site.



After clicking on the “View Details” CTA a list of opportunities and observations will be generated.



If a website is not optimized for a mobile experience then a list of suggestions for the website experience will be created.



This technology is centered around the user experience. This means it will make sure that there is minimal pinch-zoom, the text is appropriately sized, and that all of the clickable elements fall within guidelines for size and spacing.


Google Pagespeed Insights


Pagespeed Insights is focused on the speed of a website for both mobile and desktop devices. Once the user experience is up to snuff, the next level of optimization is to ensure that the experience is fast.



This tool will help to find render blocking code, images that are not optimized, caching opportunities and any uncompressed files.


Pagespeed Insights will also recognize what you have done correctly on your page.



After leveraging these tools and making some effort to bring your website into compliance there will be three major benefits for your site. Firstly, the user experience will have a positive effect on your website's conversion rate. The second benefit is that the page load speed will reduce your website bounce rate and help drive engagement and return visitors. The third benefit is that your site is now mobile friendly and fast according to Google, This will undoubtedly help achieve better rankings on Google’s search results page sincy mobile friendliness and speed are ranking factors for Google.


If you would like to learn more about SEO, web analytics, or user experience as it regards to your website and Truvisibility you can learn more at If you are interested in trying Truvisibility out today simply go to and press the “Get Started” button, it is free and easy.