What is a Tag Management System

Digital advertising is remarkably direct, not only is it possible to target users with the precision and deftness of a surgeon, but now it is possible to measure the value of that target with an exactitude that advertisers of decades past could only dream about.

In order to get a full picture of how an ad influenced a purchase, advertising platform utilize tags and cookies to claim credit for a user within a specific window of time. This transparency allows a marketer to assess whether a platform is working without having to rely solely on his or her analytics warehouse. As the amount of platforms increases, the necessity to manage and update them does as well. This is where Tag Management Systems (TMS) become a tremendous asset. A TMS allows marketers and brands to consolidate and manage all of their third party tracking pixels in one place.

What is the Value of a Tag Management

TMS platforms all have different offerings, some have an enormous vocabulary of premade tags, others have a robust ability to deal with synchronous and asynchronous tags, some tag management solutions are completely free, and a few can be quite expensive.

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For small brands that are just starting out, Google Tag Manager is an excellent starting point, it offer tremendous features and tight integration with Google Analytics with no investment initially. Other organizations may have complex requirements that are better satisfied by an enterprise solution. 

A Google Tag Manager Demo

In order to show the power of a TMS, I will show you how to implement a tag in Google Tag Manager.

Step 1: Go to https://tagmanager.google.com and sign in with your typical Google Credentials (Remember you can make you corporate email into a google account here)

Step 2: Create an Account

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Step 3: Create a Container and agree to the terms of service

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Step 4: Place the code on the site immediately after your opening <body> tag for best results.

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You will now be greeted by your overview page, this gives you options to create new tags or add annotations to the current version of the container you have. The overview also feeds you important data like the number of unpunlished changes by type, and the time the container was last updated.

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Step 5: Create you first tag!

What kind of tag do you need? is Google Analytics on you site? Adwords conversion pixels? Whatever you need to place on your site can be accomplished using eith a premade template or the custom HTML tag which can be used for anything.

After you select a tag and its components, simply create a trigger for when it fires. Is it a conversion tracker? Then fire it on the thank you page. Is it an analytics or audience tag? fire it on all pages.

If you would like to learn more about SEO, web analytics, or user experience as it regards to your website and Truvisibility you can learn more at http://www.truvisibility.com/en/blog. If you are interested in trying Truvisibility out today simply go to truvisibility.com and press the “Get Started” button, it is free and easy.